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Beauty Industry

Mintel Unveils New Premium Beauty Service

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By: Jamie Matusow

Editor-in-Chief

Mintel unveiled its Mintel Beauty & Personal Care Service, a new premium service for the beauty and personal care industry. Developed in response to client feedback, Mintel Beauty & Personal Care provides data, predictive analysis and critical recommendation, combined with a creative direction to visualize trends and concepts, according to the company.

“The new Mintel Beauty & Personal Care service raises the bar, supporting our client’s businesses with a global industry toolkit which prepares them for the future,” said Jane Henderson, global president, Beauty & Personal Care Division at Mintel. “It will enable clients to examine not only what is happening now – but also what is coming next – ensuring their businesses stay one step ahead. While the service keeps our robust market trend data – it now incorporates a creative direction to inspire and inform.”

The premium service will incorporate case studies and company news for the leading global beauty manufacturers; monthly predictive analysis for nine BPC categories examining the consumer, new product development, companies and markets from Mintel’s team of industry experts; and a “Cityscapes” feature – a virtual tour of retail concepts and local aspects in trend-setting international cities. Another feature – Packaging Inspirations – will suggest packaging concepts and future design ideas for the BPC industry. For more information, www.mintel.com

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